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At 21GRAMS, we value your privacy. This Privacy Policy describes the type of information we collect, how it is used and how it is safeguarded in adherence to the European Union General Data Protection Regulation 2016/679.

21GRAMS  (“we”or “us”) has created this Privacy Policy in order to demonstrate our firm commitment to your privacy. The following discloses our information gathering, use and dissemination practices solely for the website (“Site”) located at www.the21grams.com (the "Website"). By using or accessing the Site, you agree to the terms of this Privacy Policy.

Purpose of Processing and Legal Basis for Processing Personal Information

We collect and process your personal information only with your consent and as necessary to fulfil orders when you purchase products and as necessary for our legitimate interests in providing you with our products and services, enhancing our web services, conducting analytics, and delivering relevant advertising.

Your Rights Regarding Personal Information

The GDPR requires that we inform our users about certain specific rights:

  • the right to object, for legitimate purposes, to the processing of personal data;
  • the right to request copies of your personal data held by us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible);
  • the right to request that we delete or block your personal data without undue delay; and
  • the right to lodge a complaint with a supervisory authority.

Withdrawing Consent

If you wish to withdraw your consent to process your personal information, please contact info@the21grams.com

Please note that if you withdraw consent, we may not be able to provide or continue to provide certain services or marketing communications to you.

Objection and Requests for Copies

If you wish to object, for legitimate purposes, to the processing of personal data as provided under applicable law, or to request copies of your personal data held by us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible), please contact info@the21grams.com

Requests for Deletion

If you wish to request that we delete your personal data, please contact info@the21grams.com. We will promptly send you a response to ensure that the request was not made in error. We will respond to your request to delete your information within one month of receipt of your verification.

Lodging Complaints

You have the right to lodge a complaint about our data collection and processing actions with the supervisory authority in your country.

Personally Identifiable Information and Non-Personally Identifiable Information

In order to utilize some of our services on the Site, you may choose to upload, or we may ask you to provide us with certain Personally Identifiable Information (“PII”) that can be used to contact or identify you . Personally Identifiable Information may include:

  • Contact information including name, mailing address, phone number and email address
  • Purchase information including credit card number, billing and/or shipping information

We collect PII from you when you choose to participate in our offers and programs or when you otherwise provide information directly to us, including when you register with us, purchase products, review products, participate in our interactive features ( forms, competitions, lotteries, etc) or otherwise interact with us on the Site.   

In addition, we may also collect non-personally identifiable information (“Non-PII”), such as IP addresses (which identify your device), pages viewed, computer type, screen resolution, operating system version, Internet browser type and version, information collected through cookies, pixel tags, web beacons, and other technologies, and other data.  Because Non-PII does not personally identify you, we may collect, use and disclose Non-PII for any purpose.

Use of Personally Identifiable Information

We use PII to process and fulfill any orders that you have placed, contact you about our products and services and allow you to use, communicate and interact with others on our Site, including our product review system. This may include sharing information with third parties such as website hosting, data analysis, payment processing, order fulfilment, information technology services, customer service, email delivery services, and/or credit card processing. These third parties may have access to PII as  necessary to perform their functions, but may not use it for other purposes. We will never sell your PII to any third party not affiliated with Alphabet Beauty Corporation Limited without your consent except in connection with the sale or merger of 21GRAMS or the division responsible for such services.

We may disclose PII as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

Transfer of Data Outside of the European Union or the European Economic Area

Your PII and non-PII (collectively “Personal Information”) may be transferred outside of the European Union or the European Economic Area.

Email and Telephone Communications

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. Note that you will continue to receive transaction-related emails regarding products or services you have requested.  We may also contact you from time to time via telephone regarding customer service inquiries pertaining to your orders.

Cookies

“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of facilitating and enhancing your communication and interaction with that website. We may use cookies to customize your visit to the Site  and for other purposes to make your visit more convenient or to enable us to enhance our service. For example, cookies allow us to select which ads or offers are most likely to appeal to you, based on your interests, preferences, location, or demographic information.  Cookies also allow us to keep track of items you add to your shopping cart. Many websites use cookies for these purposes.

There are several types of cookies,

  • Strictly Necessary Cookies: These are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site..
  • Analytical/Performance Cookies: These allow us to recognise and count the number of users of our Site and see how such users navigate through our Site. This helps to improve how our Site  works, for example, by ensuring that users can find what they are looking for easily.
  • Functionality Cookies: These improve the functional performance of our Site and make it easier for you to use. For example, such cookies are used to remember that you have previously visited the Site  and asked to remain logged in to it
  • Targeting Cookies: These record your visit to our Site, the pages you have visited and the links you have followed. We will then use this information to make advertising displayed on it more relevant to your interests.

You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our Website, but it may interfere with some of its functionality. We do not use cookies to retrieve personal information from your computer for purposes that are unrelated to the Site or your interaction with the Site.

You can manage cookies by activating the setting on your Internet browser that allows you to refuse the setting of all or some cookies.

Please note, if you do turn cookies off, this will limit the service that we are able to provide to you and may affect your user experience.

We may, from time to time, update our cookies policy. Any such changes will be posted on this page.

Site Analytics

We may work with third-party service providers who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Site.

Social Network and Interactive Tools

Certain features on our Site may give you an opportunity to interact with us and others. These may include blogs, message boards, messaging functionality and creating community profiles. When you use these features, you should be aware that any information you submit, including your name, location and email address, may be publicly available to others. We are not responsible for any information you choose to submit through these interactive features and we strongly discourage you from disclosing any sensitive PII (such as health or credit card information) through these features. If you use these features, your personal information may remain on the Site even after you cease use of the Site.

SHOPIFY

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Security

The security of your Personal Information is very important to us. The data file containing your Personal Information is confidential and adequately protected against use by outside parties (firewalls and other technical measures). The data file can be accessed only by persons whose tasks require the processing of personal data in the file and who are subject to adequate confidentiality obligations. Use of the data file is protected by personal user names and passwords. The data file is stored only electronically and occasional hard copies are promptly destroyed.

However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and 21GRAMS, or information stored on the Site or our servers, will be free from unauthorized access by third parties such as hackers and your use of the Website demonstrates your assumption of this risk. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect.  Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the Contact section below.

Storing and destroying of the data

The data file containing your Personal Information is kept for the duration of the customer relationship. However, the data regarding orders, invoicing and payment is securely maintained for accounting purposes.   Unnecessary data is destroyed in compliance with applicable law.

Communications with 21GRMAS

By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested or to send information about our products or services. If you receive an unwanted email from us, you can simply reply and ask not to receive future emails. We also give you the option to completely remove your Personal Information from our list of active users. All unsubscribe or opt-out requests should be sent to us at info@the21grams.com and we will process your request within a reasonable time after receipt. For questions or concerns relating to privacy, we can be contacted at: info@the21grams.com

Changes to Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time by posting the updated policy here. Your continued use of the Site following the posting of any changes to this policy means you accept such changes.  If you are concerned about potential changes in our Privacy Policy, you should check for updated version each time you use the Site. You are also advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

This Privacy Policy was last updated on 01 December 2020