Start a new minimalist skincare routine with our clean beauty rituals. Our simple yet naturally-balanced, multifunctional Clean Beauty product range fulfills the daily care you need and allows you to mix and match flexibly, according to your skin condition:

Our Clean Beauty movement

The movement is rooted deeply in our belief that natural or organic beauty will no longer be enough of a credential for skincare. Something can be natural and still be toxic. For instance, Lead, commonly found in lipsticks, is natural, but it is very toxic for human consumption. As consumers continue to scrutinize what is in the products they put on their skin, we believe zero-irritants will become the new standard of natural skincare.

That's why at 21GRAMS, we take it several steps further and advocate Clean Beauty.

All our products are created using ingredients without seen or suspected harmful health effect - yet it requires no sacrifices in terms of consistency, efficacy, or luxury.

1. You'll never find the following in our bottles: Artificial fragrance, Artificial colouring, Parabens, Octinoxate and Oxybenzone, Diethanolamine (DEA), Triclosan, Phthalates, Sodium Laureth Sulfate (SLS), Formaldehyde, Polyethylene (PEGs), Butylated hydroxyanisole (BHA).

    2. You'll have access to our full ingredient list and gain absolute transparency, with our humble honesty to what the products include.

    3. You'll experience a skincare range so pure, so potent and so luxurious, that connects you to the wellbeing of skin, and soul.